Tag Archives: Audience research

Social media and cinema use

Do you tweet about the films you see or perhaps invite your friends to a cinema screening of a new film via your Facebook page? The film industry has started to think about how to exploit the social media opportunities of the films they distribute but according to a report by Film3Sixty – a marketing company in the UK – they haven’t yet really grasped how important these new developments might be.

I’ve written about this report on The Case for Global Film. It comes up with some interesting findings about the most frequent cinema visitors, dividing them up into four groups: Blockbuster Only, Blockbuster Mainly, Indie Mainly and Indie Only. Which group do you fit into if you are a regular cinemagoer? It seems that some groups use Facebook and YouTube, some use Twitter and some avoid social media altogether.