Tag Archives: 3D

Hugo 3D Update

Following an earlier posting on Martin Scorsese, a review of Hugo in 3D has now been posted on the itpworld website. In a nutshell, I think that the use of 3D is everything that might be expected from Scorsese but the film narrative is perhaps rather less than we might have hoped.

The box office returns so far suggest that the mass audience has not been attracted to the film so we can’t really tell whether the 3D is proving a draw. In the UK, a 3D film in the multiplex sees £2-3 being added to the usual ticket price which means a significant hike in the cost of taking the family to the pictures. Hugo, like many other 3D films, is also being shown in 2D on many screens.

As of last weekend, Hugo had just reached $50 million in North America after 6 weeks and is now falling down the chart. In the UK the Christmas fortnight figures aren’t released in full until Thursday but Hugo has already shown signs of faltering – by Week 2 its screen average had already dropped below $2,000, a sure sign of weak box office. The children’s film in the UK during December has been Arthur Christmas by a considerable margin over the rest of the field.

High critical praise in the US may help Hugo into the Oscar race and eventually the film might find the audience it deserves but at the moment it would seem that 3D isn’t quite the winner it has been proclaimed to be.

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